Design Products 101 – Avoiding Common Pitfalls and Skyrocket Sales

Posted on February 5, 2012 by
Best Packaging Design

Best Packaging Design

Best Packaging Design

Each business organization assigns a team that is tasked solely to design products for the brand. There ar dissimilar motivations for the company to generate and release a new product into the market, such that they ar willing to invest money, time and effort on it. These motivations include the ability to reward a brand, build reputation, establish customer base, and of course, generate profit margins.

However, there is a noticeable increase of worthless products in the market today such that consumers have a hard time pick the best product to invest their money on. When Continue reading →

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Sony Ericsson Xperia Mini – A Dynamite In A Small Package

Posted on February 3, 2012 by
Award Winning Package Design

Award Winning Package Design

Award Winning Package Design

Sony Ericsson has been known for its compact and light designs for cell phones in the past. For a while they have moved away from it, but now the Sony Ericsson Xperia Mini astatine around 3.1 oz is the exception. This is an award-winning phone for its outstanding design elements as well as for its compact style and performance.

As the smallest Android Smartphone with the best package of Android, available to the user with one hand. It is small enough to fit well into the palm of your hand and can be used easy with Continue reading →

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Five Emerging Types of Sustainable Packaging Companies

Posted on February 2, 2012 by
Sustainable Packaging Design

Sustainable Packaging Design

Sustainable Packaging Design

What started as a debate on ecological modernisation in the 1980s has been translated into a burgeoning trend. Thanks to the growing number of modern day businesses practicing sustainable solutions in the areas of procurement, manufacturing, distribution, storage and inventory, and moving. On the other end, sustainable packaging companies are meeting this increasing demand by offering new solutions by offering them eco friendly packaging: biodegradable paper, eco favorable plastic, recycled glass, recycled aluminum, and recycled corrugated.

Biodegradable Paper Packaging

Today’s sustainable packaging companies provide businesses with more than just biodegradable paper products. They Continue reading →

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Award Winning Disaster

Posted on February 2, 2012 by
Award Winning Packaging Design

Award Winning Packaging Design

Award Winning Packaging Design

Anyone interested in success has either discovered, or will discover, that excellence is a requirement for winning. Success is a reward for excellence. Without proper balance though, the desire for excellence can bring disaster.

With the competitive nature of business, companies of all sizes can have their quest for excellency used against them. As someone on the inside of the marketing trade, all too often I see the exploitation of clients rather than true marketing.

Every business needs to make a good selling presentation if they want to win in the market. Appearance Continue reading →

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Advantages of Custom Software Over Packaged Software

Posted on February 2, 2012 by
Software Packaging Design

Software Packaging Design

Software Packaging Design

1. CUSTOM SOFTWARE: Custom software solutions enable you to develop software solutions that map your unique business processes rather than changing your business processes to conform to what a “packaged software” provides.

PACKAGED SOFTWARE: You may have to bend your business practices to fit the requirements of the package, so that it will suit your business.

2. CUSTOM SOFTWARE: Clearly specifying and achieving the requirements that fits your business is possible.

PACKAGED SOFTWARE: Selecting the best package software that entirely fits your business is very difficult.

3. Continue reading →

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10+ Tips to Creating Successful Packaging Design

Posted on February 2, 2012 by
Package Design

Package Design

Package Design

TIP 1: Know Your Audience! This should be the ‘number one’ item on your list. Who is your customer? It is the key that all other tips shown below ar based. Do your preparation and find out whom you ar marketing to. Is it a woman, 35+ age that likes to garden OR a man, 55+ that is a do-it-yourselfer? Knowing your core audience will make all other package design decisions easier.

TIP 2: Are Benefits Prominently Displayed? Many people focus on features to show how easy the Continue reading →

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Industrial Design Basics

Posted on February 2, 2012 by
Industrial Design

Industrial Design

Industrial Design

Industrial design combines both art and skill to improve a product so that it has more commercial value. Product design in the industrial sense combines factors of the way a product looks, feels and functions. Good design can greatly change the value of a product. Let’s look at some of the basics…

  • Goals. The main goal of industrial design is to build a favourable impression of a product. Apple is a great example of a company who focuses extremely on great design and continues to sell well and Continue reading →
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Packaging – Real Brand Value!

Posted on February 2, 2012 by
Great Packaging Design

Great Packaging Design

Great Packaging Design

Marketplace competition is stiff!

So how can we get customers to buy our products?

Great packaging!

Nothing gets a customers attention like an outstanding package design.

At the point of purchase, packaging is the direct link with the consumer.

Packaging appeals to you customers sense of style and desires to help them make a decision.

Marketing and advertising play their roles, but neither is as close to your product when the decision to leverage (shopping experience) is made astatine store level. Continue reading →

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What Is Driving the Change in Pharma Packaging Design?

Posted on February 2, 2012 by
Blister Packaging Design

Blister Packaging Design

Blister Packaging Design

Generally, in pharma, packaging design considerations foresee a redesigned carton or blister pack for a drug making the switch from prescription-only to an over-the-counter product. Or, maybe one can imagine a dazzling new label or intriguing bottle shape for an innovative nutraceutical beverage. Recently, an email survey was conducted by Healthcare Packaging to know what is driving the changes in packaging design in recent times and why there is a reluctance to change, if any.

Several medical twist manufacturers came up with their views on the issue of what all factors are drive the shift in Continue reading →

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Designing Your Product’s Package: It’s Easier With The Right Information

Posted on February 2, 2012 by
Package Designing

Package Designing

Package Designing

Does your company need to design packaging for a new product, or change the packaging you use for an existent product? Creating the right package design takes a significant amount of time and effort. But it can pay off in increased sales and lower costs for production and shipping. Whether you’re scheming the package yourself, working with a designer on your staff, or a design firm, you’ll need to get some information together to get the process started, and keep it moving smoothly.

- Know how much you can spend for design and for printing/fabrication. Tell Continue reading →

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